POS signage. How to get the most out of it.

pos signage

Point of Sale (POS) signage is a form of large format printing that is designed to showcase the unique qualities of a product, service or promotion. When used correctly, POS signage can be an extremely effective marketing tool for your business and can help you convert those much-needed sales. To help you make the most of your POS signage, here are some helpful tips from the team at Splash Colour Imaging.

Highlight a point

POS signage is most effective when the point you are highlighting is clear, concise and exciting. Some effective messages include: 'up to 1/2 price sale', '15% off all ticketed items' and 'buy one get one free'.

Go big

When it comes to signage, the bigger the better. If you want customers to notice your POS advertising, opt for a large banner or poster that will grab their attention. Make sure your design includes eye-catching colours to draw their attention further.

Location, location, location

If you’re going to the trouble of installing signage, make sure your customers can see it! Place large banners or posters on your shopfront or windows, or hang them from the ceiling.

Direct customers

To help customers find the service or products highlighted by your larger POS signage, place smaller signage, such as cards or tickets, nearby. This will maximize the success of your advertised deal or promotion.

Get creative

The key to converting sales is to encourage customers to buy at the right moment. Think about where your customers will be making buying decisions and place POS signage in those places. For example, placing POS signage next to an arrangement of sweets near the register with the message: “Go on, you deserve it! All chocolate bars 1/2 price” is a great way to sway customers at the last moment.

Looking for high-quality POS signage?

At Splash Colour Imaging, we specialize in offset and large format signage. Our custom design process allows us to produce high-quality printed graphics on almost any material up to 3.2 meters wide. So, if you're interested in our services, apply for a free quote online today.

Looking for high-quality POS signage?

At Splash Colour Imaging, we specialize in offset and large format signage. Our custom design process allows us to produce high-quality printed graphics on almost any material up to 3.2 meters wide. So, if you're interested in our services, apply for a free quote online today.

apply for a free quote online today