Benefits of Custom Signage for Sydney Buildings

With Sydney’s vast structures, including apartments, retail spaces, offices and commercial spaces, getting your business noticed can be challenging. That’s why customised signage is vital. It enhances your brand viability, attracts customers and gives you a competitive edge.

Below are some more advantages of custom signage for Sydney buildings. Before this, find out if building signs are assets or expenses. 

Is Building Signage an Asset or Expense?

Building signage can be an asset and an expense. It’s an expense when improperly planned and has little impact on brand awareness and reputation. However, your signage can be an asset when well-thought-out, visible, and eye-catching. But how do you make this happen?

By working with professionals to create custom signage tailored to your building and brand. 

High-quality custom signs are a valuable marketing tool. They improve brand visibility and build trust and credibility with your audience. Learn more below about how customised signs enhance your building and business.

7 Benefits of Custom Signs for Sydney Buildings 

Here’s how custom signage benefits and enhances your Sydney building and business. 

1. Visibility in Crowds

Areas like George Street, Darling Harbour, and the Rocks are often busy with commuters and tourists. Custom branding is an excellent way to get noticed in these crowds. It helps you create unique designs, strategic colour schemes, and word placements to enhance visibility and draw attention. 

2. Wayfinding 

Finding your way in Sydney can be tricky. Commuters must navigate the city’s non-grid layout, tall buildings, endless laneways and obscure street names. You can make this task more streamlined with eye-catching custom signage.  Your sign may be easier to spot from various vantage points, conveniently directing commuters to your building — even those not looking for it. 

3. Property Market Competitiveness 

Sydney’s rental market is competitive, and if you’re a property owner or landlord, you want to stay ahead. Custom signage is an excellent way to promote your new or existing living space and stay ahead of your competition. 

4. Weatherproof 

Durable signage is essential to withstand Sydney’s climates, whether your building is inland, in the city, or on the coast. Customised signs are the best solution for weathering rain, wind, and excessive heat. You can choose signage materials and specifications for various seasons and conditions. 

5. Instagrammable 

Suppose your building is in the background of an Instagram or TikTok story. Without branding, it may go unnoticed. But with attractive signage, your business can reach far and wide. Custom signs are an excellent way to get noticed on social media and attract more customers — even if it’s by chance. 

6. Architectural Harmony

Custom signs are excellent for advertising your business in heritage suburbs like Balmain and Newton. Professionals can design your signs to promote your brand and seamlessly blend into the traditional architecture. 

7. Unique Experiences 

Sydneysiders have many places to see and visit, but some attract more attention than others. To ensure your business is one of them, custom signs are essential. They help you provide unique and memorable experiences that keep everyone coming back.

Need Help Creating Custom Signage for Your Sydney Building? 

Splash Colour Imaging helps brands like yours create custom signage for your business and building in Sydney. With over 20 years of industry experience, we know the importance of quality, tailored signs for effective marketing and brand awareness. Our expert team is skilled and experienced in their craft and ensures you value-added results. 

Contact us online to start designing your custom building signs.