Why Printed Signage Will Always Trump Advertising Online

There’s something timeless about print signage. No matter how much you rely on online advertising to expand your consumer base, print signage reaches an untapped market. In today’s digital age, consumers spend hours online a day, scrolling through their feeds. This type of passive consumption usually doesn’t convert to sales, and your ad can get lost in the sea of social media. Meanwhile, large-scale printed signs, such as window graphics and display banners, can quickly grab attention and communicate your latest promotions.

Printed advertisements demand attention. Their bright colours and local appeal promote brand awareness and customer engagement. At Splash Colour Imaging, we have over 20 years of experience, delivering tailored and expertly crafted large-scale print signage. We’ve seen the advertising industry change a lot over the years, but one thing has stayed consistent: the need for print. Learn how print signage can give you the upper hand compared to solely competing in the digital space below. 

Outsmart An Overly Saturated Market

People are sick of seeing the same old marketing strategy. As social media and Google ads pop up regularly, people subconsciously tune them out. This oversaturated market doesn’t allow brands to stand out or make a lasting impact on passive scrollers. And with 60% of Australians spending more than three hours a day on their phones, most people are experiencing digital fatigue. Hybrid communication strategies, such as a large-print sign plastered on the side of a building, encourage people to look up and be inspired.  

Gain Local Appeal from Customers in Your Area

Signs strategically placed on storefronts or the sides of buildings are regularly seen by the same people on their morning commute or residents walking through the area. Printed advertising appeals to a local market, and when tailored to the suburb’s profile and your intended consumers, can build genuine engagement.

Intentional Messaging and 24/7 Visibility

Signs remain unchanged with 24/7 visibility where they’re placed. Unlike digital advertising, where posts can take on a life of their own through comments and engagement,  your intended messaging remains succinct to your brand. This leads to a better return on investment since the right people, your intended customers, are actually reading your advertisement. With physical prints, you have more control over your brand’s identity and its messaging.

Turn Heads Thanks to Splash’s Print Signage

Print signage will always have a place in the marketing space, attracting local engagement where digital media cannot. Splash Colour Imaging has helped countless businesses develop strategic on-the-ground advertising campaigns aligned with their goals and intended audience. No matter your printing requirements, Splash will deliver high-quality, durable signage so you can reap the benefits of your investment. 

We believe that an integrated advertising strategy is best for any business, which is why our technicians will work with you to ensure your final print is cohesive with your brand’s identity.

Explore our range of products and request a personalised quote, or talk to our print experts today.