Types of Promotional Signage and Choosing the Right One for Your Business

Signage is vital for drawing in new customers, whether that be generating brand awareness through a strategic billboard or a storefront A-frame advertising a sale. Signs are visually impactful, conveying concise messaging to your intended audience. The type of promotional signage that’s best for your business will depend on your goals; there’s no one-size-fits-all when it comes to signage.

Splash Colouring has over 20 years of experience in large format print, delivering quality solutions to diverse industries. We’ve noticed advertising has changed a lot over this time, and we thought we would give you a breakdown of what signage products we’d recommend according to your goals. 

Signage that’s Best for Everyday Brand Awareness

You don’t need to wait til you have a sale or an event to invest in signage. Intentional everyday signage is a great way to draw in new customers and maintain brand awareness within your local area. Some excellent signage options for this include:

• Building signs
• Promotional signs
• Floor and wall graphics 
• Window graphics

These types of signs promote long-term visibility and don’t have to be changed or updated regularly. Splash’s signs are highly durable as they are made from quality materials, meaning that your investment will surely pay off over time whilst also bringing in revenue.

Signage if You’re Opening a New Store

Opening a store is an exciting time! Signage is an easy way to generate interest in the weeks leading up to your grand opening. Our signage experts recommend:

• Hoarding signs
• Signs and posters

Hoarding signs can be placed on the physical storefront to capture the eyes of passersby and attract a local customer base. Meanwhile, signs and posters can be placed further afield to attract more customers in other areas. This is why our experts recommend you take a combined approach in your marketing strategy. 

Signage for When You Have a Sale

Sales are a great way of drawing in bargain hunters from all across the city. Investing in quality signage will create visibility surrounding your latest promotions and attract customers. We’d recommend:

• Signs and posters
• A-frame signs
• Pull-up banners
• Window graphics

Whilst signs and posters might be the best option if your sale is over a short period, window graphics and banners are perfect for extended sales. These are more eye-catching and exude professionalism.

Signage for Exhibitions

If you want to showcase your brand and attract customers at an exhibition or event, you need to invest in quality prints. Some options to consider include:

• Events and exhibition banners 
• Pull-up banners
• Flag banners 
• Media walls

All these options will elevate your brand and provide a backdrop for important conversations. 

Bolster Your Advertising Game with Splash

We hope we’ve given you the resources to gain a competitive edge and generate interest in your brand year-round. Rest assured that Splash is equipped to handle all your printing needs. With extensive industry experience, you can trust our advice and the durability of our products. We provide quality custom prints tailored to your business’s goals and have technicians who ensure professional-grade installation.

Browse our products or reach out to our team to find quality signage.