Pull-up banners can successfully market your business and attract new customers. But they need some thought, research and skill. To help you create your banner and effectively execute your marketing campaign, we’ve listed 3 important strategies to use in your design and factors to consider when producing your signage.
A great pull-up banner is eye-catching, powerful, concise and easy to see from a distance.
Designing eye-catching pull-up banners requires skill and research. Here are some top design strategies to help you get started.
Your first focus should be layout and imagery. The colour, graphics, and text you use are part of your design and often the first thing people notice when looking at signage. Research and test different design concepts to see what works best for your audience. Some best practices include:
Your message should be short and direct. You risk losing your audiences with too much text and information. Instead, use short sentences and bold text to make your message more impactful. Two to three-word sentences and bullet points can be more digestible and easily read. These should be well-thought-out and communicate the value you’re offering.
Another important messaging rule is having a clear call to action (CTA). Your CTA should highlight the action you want audiences to take. Some examples include “Learn More,” “Call Now,” and “Shop Our Sale and Get Massive Savings.”
Targeting is one of the most essential strategies in creating a successful pull-up banner. It consists of three important elements: audience, timing, and environment.
Now that you know how to create a successful pull-up banner, it’s time to consider the tools and materials you need to bring your sign to life.
Creating eye-catching signage requires professional and knowledgeable design skills. Signage companies use specialised software to design high-resolution illustrations and add photos, colour, and text to signage materials.
It’s best to consult a reputable company that can provide samples of its work. Professionals also work with you to understand your vision and provide multiple design options to help you make the best decision.
Another important consideration is the signage material you use and the production quality. Large-format signs are best when created with professional production and printing equipment. Reputable companies know the best materials for your goals and employ skilful practices when producing your signage and displays.
When done right, a pull-up banner can be an effective advertising tool. Need help creating yours?
Our professionals use the latest printing technologies to produce appealing and effective signage. They advise your design and help you bring your vision to life. We meet deadlines and are a trusted name in the industry.
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