When done right, window decals can be one of your most valuable assets. They can draw attention and enhance your brand and building’s aesthetic. Before you can design eye-catching window decals, you must learn what a window decal is and how it can benefit your business.

What Are Window Decals?

Window decals are removable pictures or stickers for windows, walls, and other surfaces. They have a special adhesive that keeps them in place for longer than regular stickers.

6 Benefits of Window Decals for Your Business

Window decals are excellent marketing tools and can offer your business many benefits. So what?

1.   Increased Awareness

Whether in a busy or quiet area, consumers have many distractions and may overlook your storefront. Window decals are a great way to grab their attention. Bold and uniquely designed pictures on your store window or door can stand out and increase your chance of getting noticed.

2.   More Foot Traffic

When well-designed and eye-catching, window graphics can do more than peak consumer interest. They can draw them into your building and increase potential sales.

3.   Limited Costs

One of the most significant advantages of window decals is their limited costs. While alternative advertising can require permits and ad space fees, window stickers do not. Saving on these expenses can make your marketing more cost-effective and give you more money to spend on other advertising.

4.   Convenient Installation

Compared to billboards and more intricate signage, window decals are convenient to install. Similar to conventional stickers, decals have an adhesive or sticky film that you apply to a surface. This easier installation can limit professional services and make your advertising more seamless.

5.   Versatile

Another excellent benefit of window decals for your business is versatility. These stickers are easily removable, so you can conveniently change or refresh your design.

Types of Window Graphics

Window decals have various custom options to meet your design and business goals.

• Stickers: Vinyl window stickers are made by printing images on white gloss paper. They have a removable film over one side of the sticker. Once peeling it off, you can attach the stickers to your window or surface. These stickers must be placed on external windows. While they have durable adhesive, they may wear with prolonged heat exposure.
• Clear Decals: Graphics or pictures printed on durable vinyl are ideal for showcasing your logo, promotions, and business information. Decals are easily customisable and offer bold and eye-catching advertising. They also have varying adhesive strengths for short and long-term displays.

How To Use Business Window Decals

Now that you know the benefits of window decals and the options you can choose from, learn the ways you can use them:

Branding

Window decals are bold and cost-effective branding options. Stick them on your storefront windows to showcase your logo and give your business a unique, memorable, and professional look.

Privacy

Buildings or businesses in office blocks or high-traffic areas may be exposed to passersby. Graphics are a great way to enclose windows while letting light in and making your space more private.

Information

Window decals are an excellent way to display important information such as your trading hours, contact details, services, and products. Because they’re easy to replace, you can conveniently update these details when needed.

Events and Promotions

Do you have an event coming up? Maybe you’ve planned seasonal discounts? Whatever the occasion, window graphics offer a great way to advertise and display them.

Protection

Some decals offer more than advertising and brand awareness. Vinyl decals with UV-resistant coatings or laminate block out UV rays and protect your interior from sun damage and wear. These are excellent for safeguarding delicate furniture and valuable equipment.

Decoration

If you want to give your building a unique and stylish look, decals can be a convenient and affordable design tool. Use them to decorate your windows and create a striking and attractive focal point.

Fill Unused Space

If you’re building a new location or renovating an existing building, window decals can be a great way to fill vacant space. You can use various window graphics to promote your opening or business expansion.

Need Help Designing Your Window Decal?

Splash Colour Imaging is a leading signage display and exhibition provider. We design and manufacture high-quality, wide-format print decals and stickers to enhance your building exterior and brand.

Our professional and experienced team takes time to understand your goals and bring your vision to life. Get a free quote today to get started with us.